Our Story

Founded in 2021 by Inina Nouar, the brand is known for it’s simple approach to luxury accessories. With a background in performing arts and fashion styling, Inina creates handbags that blend timeless elegance with a modern playful twist. Each piece in her collection reflects her passion for artistry and sustainability. She works with ethically sourced, high-quality materials, incorporating natural, biodegradable leathers and eco-friendly dyes.

Inina’s designs are all handcrafted in a small East London studio by a small team of skilled artisans, where they carefully construct each bag to ensure it’s both functional and beautiful. Her signature style combines clean lines and bold colours, and unexpected details that add a touch of fun to classic silhouettes. Through her work, Inina aims to create bags that not only complete an outfit but also tell a story - one of artistry, care and a commitment to a more sustainable fashion future.